The Ottermanempire.com

Nope it’s not just the title of a rather interesting “chixploitation” Martial arts /matrix HK mov it was a good review of my day at work.. I feel like I am living in a Slartibartfast “joke”

The movie is well worth the two hours , if Asian females kicking ass appeals , Yes the story is ridiculous, the physics implausible, but it wouldn’t have taken these women a sequel to Kill Bill!

Tonight was a fun night, attended my monthly AA meeting, yep I’ve been spirit free for .. ever:) So a group of non theists gather with like minded individuals for a few hours a month to laugh at the 80 plus percent of people that are seemingly losing the “War on Christmas” to us when we don’t have a god in that race .

Mostly the topic revolved around Google and their perceived, and in others opinon unassailable ,hegemony over the web: This goes back to an earlier discussion I had on a friends blog with regards to a movie called “Epic 2015″ which was a brief history of the web to present day and projecting forward to the year 2015 where Google trumps old media and we all live happily ever after in an EFF approved “E-Topia”

I don’t buy it, sadly the reference escapes me I’m not sure if I got the thought from a Searls’ post or comments spawning from the recent discussion on “Saving the net” but maybe I’ll back fill that info when it crosses my mind again .. Google is not an efficient way of buying advertisements. That doesn’t mean that their CPM isn’t a better bang for the buck than other forms of media it certainly seems to be ..It’s just not given that this is a sustainable model.

On a gut level I can tell you that adverts in my Gmail, and on many of the sites I visit are totally irrelevant. When I do get a hit, the hit’s are for people I have heard about. So maybe I shop in a weird manner? Is it axiomatic Google will solve that step? Maybe we should search on Altavista for the answer:D The point I don’t have the time to make properly When more efficient ways to advertise appear you need less of it, put away the shotgun and pull out the laser rifle. Advertising to eyeballs is out.. Try engaging our brains.

In the can’t wait for Santa Department..