One of the greatest losses of moving to the USA was that of the BBC Radio services. Sadly the BBC is funded by a tax not for using their services but for the gall of operating a TV , Radio or Satellite receiver. Licensing electronic media which is the ONLY practical location were people of limited means could find out what’s up in their society, you know get informed which is what we’re told is crucial to playing the game that is democracy , is a pretty horrible way to behave.
You must pay the $200+ a year to the BBC even if you never use their service. Yet for free I can access this programming over the net. ( odd that but I’m grateful anyway)
I listened to a short series about the placebo effect ,BBC – Radio 4 – Placebo, which goes into depths on just how much ” it’s all in the mind” goes towards reducing the perception of pain, recovery time and general mental well being. Yep sugar pills work , their analogs work ( reiki, reflexology or anything that has a believable story that your culture buys into )
In short
We feel what we expect to find as long as we’re committed to that belief.
Reality can be changed by symbols , yep symbols really are for the symbol minded.
And advertising.. well 
that’s another story.
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