Like most things in life, the universe and what’s still being called social media , you can pull up some aphorism from some Greek that’s been dead for over two millenia to anchor your point to. Do no harm isn’t a bad one, and it’s a lot easier to pull off than do no evil yet neither are as compelling , or succinct as Wil Wheaton’s “don’t be a dick” as an almost libertarian reduction of the non aggression principle into the vernacular. (Sadly his writings on politics really don’t ultimately follow this but let’s not get into that)
In short it’s a set of rules for the relationship between creators, promoters and fans around Sci Fi / Fantasy conventions which can be extrapolated to most commercial interactions.
E.G Are we customers, consumers, data points or people that want to get things done?When you have a “voice” for a corporation engaged in social media maybe it’s a good idea to think about the above because the mode of address you choose in 3/4 cases is going to be wrong.
Can a corporation really be your friend? Does this construct sound real? X is out buying yummy things his company make , Y is out watching their Movie etc Does this sound remotely like a relationship your engaged in? If it doesn’t it’s for the obvious reason that it ISN’T.
I love dealing with people from companies, hate dealing with company names that have a rotating cast of interchangeable responses that would make Turing dance with glee. I can’t tell them apart from a machine or human either.
Wer in ur boahdroomz wutchin yu wit intrst
*invisible pink unicorn peace be unto her hooves.