Zadi Diaz,new media producer and more erudite than most at explaining what she does,posted several interesting theses, little short of Cluetrain’s 95,but not a million miles away in spirit when dealing with those that buy eyeballs for people that appear to still be conducting business from back in the 1960’s.
Zadi Diaz – Home – Advertising is FAIL. Communication is WIN.
3. STOP calling people consumers!
People are not mindless drones waiting to consume. We are all people hoping to
connect and you are hopefully facilitators of conversation. As soon as
we change the language we will change the action.
I’m wondering if we are missing out on a large part of the problem here,and that’s with those “consumers” 
Oh hell I’m being contradictory
but if you can give me a few seconds to work out my confusion I’m sure it’s all going to be OK in the end.
There clearly are consumers, though not self-identifying and maybe it’s better to remove this learned behavior at the source? Would it not be more useful inoculating those on the receiving end of the advertiser’s missives, at least giving a framework for understanding what’s going on would be a start?
Take iPhone3Gs and Video as an example. Youtube saw a huge increase in videos that were posted. Does this strike anyone as creatives all having a new tool or the marketed-to masses waiting to be told that video online is indeed cool and they have Apple’s permission? What was stopping them before?
In other words are people using what’s fed to them?
Yes it’s an issue complicated by data plans and that most decent phones for video,aren’t subsidized but it’s not been hard to avail yourself of expression via video in the last two years but even that didn’t appear to be easy enough. Seriously most of the article makes very good points for trying to sell to those whose lives are interwoven with the net, but as long as there’s more and more people from the old-school getting on line I fear we’re stuck with this until it’s no longer a viable audience to talk at rather than talk with.
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